You could make a strong case that email has been one of the most resilient technologies from the Internet era. No company or product has been able to disrupt its reign as the foundation for digital communication since day 1.

Kids aside, everyone uses email. Everyone.

It’s safe to say most people 30 and above have had the same email address for at least 5-10 years.

We have iMessage, Slack, Whats App, Wechat, Viber, Instagram and the hundreds of messaging apps that reduce email usage, but nothing that has been able to completely take us away from it.

What’s also interesting is the lack of innovation around email too.

Of course, there’s Hotmail and Gmail. But let’s be honest, outside of those two, what other product or company has really made email better?


I can’t think of any. But I get the feeling that Superhumanis starting to fly in that direction.

We rebuilt the inbox from the ground up to make you brilliant at what you do. We specifically designed it for those of you who want the best.

It’s been kicking ass and stirring up a lot of hype. Take a look at these tweets:

That’s just the tip of the iceberg and you can and will find a lot more endorsements, recommendations, and praise from a lot of people everywhere.

What’s shocking to me is that it costs $30/month and people are still loving it. It makes me wonder, how good can it be?

If I asked myself, how much would I pay for the best email experience possible, I don’t think $30 is anywhere close to the number I had in mind.

I personally have yet to use it myself because our work email isn’t based on Gmail/Gsuite, which is what they’re focusing on to start. I’m tempted to use it for my personal gmail account, even though it’s not worth it for anything but a work (high volume email address) and pay the monthly subscription fee just to learn and see what it’s all about.

If/when I do, you can be sure that I’ll post an in-depth review here.