Andrew Chen is one of my favorite bloggers and venture capitalists (at Andreessen Horowitz) who has contributed a lot of valuable content focused on growth hacking, marketing, startups, products, viral loops, and so much more. He doesn’t disappoint and comes out swinging hard with this insightful Tweetstorm about the perfect “Growth Hack.”

The problem with “turn your buttons orange” or “make your signup form shorter” is that, on one hand, it might work and might be true. On the other hand, it’s often just a small optimization to your funnel. And one that everyone can quickly copy